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Chicago Playtest Society

Art Direction Branding
Web Design
The Chicago Playtest Society is an underground dining series. Their goal is to foster a friendly and welcoming tabletop gaming community in Chicago. They believe that food and games have a unique ability to bring people together and create a sense of belonging. All of their events are secret, invite-only, and they never do them again.

With this brand direction, I chose to focus on the secrecy of the series and base the design off of secret organization imagery. The only nod to gaming is the D12 die in the center of the eye. I worked with Alright Studio to develop an interactive website that was straightforward but contained a few clickable secrets.

Creative Direction: Max Temkin
Collaboration: Sarah Gardner
Development: Alright Studio

©2019 Lauren GallagheR. BUILT WITH CARGO 2.